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HarnessBuy for merchants

From E-Commerce to
Agentic Commerce.

Make your products easy for AI to discover, recommend, and buy. Keep your existing store and payment infrastructure while opening a new path to customers through AI shopping.

Get started See how it works

Shopping is changing

Customers are asking AI what to buy next.

Instead of searching through individual sites, customers can ask an AI agent to find, compare, and purchase the right product for them. The $100B+ agentic commerce opportunity is growing as AI becomes part of how people discover and buy.

E-commerce

  1. Customer
  2. Search
  3. Visit website
  4. Browse
  5. Cart & checkout

Agentic commerce

  1. Customer
  2. AI agent
  3. Discover & compare
  4. Choose
  5. Purchase

One connected commerce layer

Get ready for the next
generation of commerce.

HarnessBuy connects the full merchant journey, from your product data to a completed order.

01

Catalog

Make your products available and understandable to AI shoppers.

02

Storefront

Keep your existing website or launch an AI-ready storefront.

03

Discovery

Help AI understand your products and recommend them with confidence.

04

Payment

Move customers from an AI recommendation to a secure purchase.

Catalog & storefront

Connect your products to
Buying Agents.

Start with the commerce business you have today, or start fresh with an AI-ready storefront.

Already have a store?

Keep it.

Connect your current catalog and storefront to AI shopping. Keep the website, workflows, and payment setup your business already relies on.

WooCommerceShopifyMagentoOpenCartWix

Starting from scratch?

Create an agentic storefront.

No store? Give your products a commerce home built to be discovered, understood, and purchased by AI agents.

Launch your store
Product information
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AeroRun 2

Breathable running shoe

$118.00
In stock 38 unitsColor RedBest for Summer runningSize 6–13

AI product discovery

Be visible when AI
recommends what to buy.

HarnessBuy helps AI understand what you sell, how products differ, what they cost, and whether they are available—so your products can be recommended with confidence.

Explore product discovery

Agentic payment

From recommendation
to purchase.

Let customers move from an AI recommendation to a secure order while keeping your business at the center of the transaction.

  1. 01AI recommendsThe right product is surfaced.
  2. 02Customer choosesIntent is confirmed.
  3. 03Secure checkoutThe purchase is completed safely.
  4. 04Order completedYour store stays in sync.

First purchase

Secure checkout, made simple.

Customers complete a secure payment and establish their payment relationship.

Returning purchase

Less friction for approved buyers.

Authorized returning customers can complete future purchases with less checkout friction.

Built to fit your business

Works with what you
already use.

Keep your commerce platform and payment infrastructure while making your business ready for AI shopping.

Commerce platformsWooCommerceShopifyMagentoOpenCartWix
Payment infrastructureVisa TAPMastercard Agent PayStripeVisa CybersourceMastercard MPGS

Become agent-ready

Get your business ready for AI shopping.

Contact us