Understand
AI needs accurate product information.
Agentic commerce infrastructure
Building the future
of shopping with AI.
HarnessBuy connects shoppers, AI agents, merchants, and payment networks to make buying through AI simple and secure.
Built for merchants getting ready to sell through AI shopping agents.
What is changing
Imagine shopping without
searching through websites.
“I need a pair of running shoes for under $150, suitable for rainy weather.”
- 01YouShare what you need.
- 02AI shopping agentUnderstands your intent.
- 03Finds & comparesLooks across the right products.
- 04RecommendsSurfaces the best options.
- 05Choose & buyComplete the purchase simply.
Instead of visiting dozens of websites, customers can rely on AI to find, compare, and buy products for them.
The opportunity
A new way to shop needs
a new way to sell.
Today’s online stores were built for people to browse. AI agents need a clear way to discover products, understand businesses, and complete purchases securely.
Discover
AI needs to find the right products.
Buy
AI needs a secure way to complete the transaction.
This is what HarnessBuy is building.
See how merchants get readyOur mission
Make commerce ready
for the age of AI.
HarnessBuy is building the infrastructure that connects AI-powered shopping with the businesses, products, and payment systems that make commerce possible.
- Help businesses get discovered by AI shoppers.
- Turn AI recommendations into secure purchases.
- Keep commerce connected to the tools merchants already use.
From discovery to purchase
What we build.
The infrastructure merchants need to show up, get chosen, and get paid when AI does the shopping.
01 / Product discovery
Help AI find
the right products.
Make products easy for AI to understand, compare, and recommend.
Explore discovery02 / Agentic commerce
Connect intent
to the store.
Connect AI agents with merchant storefronts, carts, and orders.
Explore for merchants03 / Agentic payment
Make AI purchases
secure.
Enable secure purchases when customers are ready to buy.
Explore paymentsConnecting the commerce ecosystem
AI × Commerce × Payments.
HarnessBuy connects the new AI shopping experience with the commerce infrastructure businesses already use.
Find your path
Be part of what comes next.
For merchants
Make your products ready for AI shopping.
- Get discovered by AI shopping agents
- Keep the platform you already run — Shopify, WooCommerce, Magento, and more
- Accept secure, agentic payments
Connect your application or agent to HarnessBuy.
Explore for developers →The future of commerce